The very first Believe It or Not! book was published in 1929.
Ripley's first book, filled with stories of his travels and original art, debuted in 1929. The brand continues their publishing legacy with the beloved Ripley’s annual, a magazine-style hardback full of all-new and all-true features and photos each year. The annual is produced in-house — at the company's Orlando, Florida, headquarters — from the research and writing to the design and dedication to fact-checking.
July 31, 2025
Cartoon of the Day
In 2025, Pitbull fans began dressing as the pop star and dancing for hours outside of arenas before his shows.
Robert Ripley began the Believe It or Not! cartoon in 1918. Today, Kieran Castaño is the eighth artist to continue the legacy of illustrating the world's longest-running syndicated cartoon!