Robert Ripley

First Cartoon Ripley Publishing National Anthem Step Right Up Snoopy's Debut Most Popular Man Around the World World Firsts undefined undefined

The adventures of Robert Ripley and his purist to uncover the unbelievable are to thank for the Believe It or Not! brand we know and love today — even a few notable moments in American history!

Learn About Ripley
Swirling Pinstripe backdrop
Ripley's Cartoon of the Day

February 2, 2026

Cartoon of the Day

Pablo Picasso was suspected of stealing the "Mona Lisa" in 1911!

Ripley's Cartoon of the Day

Robert Ripley began the Believe It or Not! cartoon in 1918. Today, it continues uninterrupted as the world’s longest-running syndicated cartoon.