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The adventures of Robert Ripley and his quest to uncover the unbelievable are to thank for the Believe It or Not! brand we know and love today — even a few notable moments in American history!
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September 26, 2026
In the 1960s, Fuzzy Wuzzy Bath Soap “grew” hair when exposed to water.
Robert Ripley began the Believe It or Not! cartoon in 1918. Today, it continues uninterrupted as the world’s longest-running syndicated cartoon.