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The adventures of Robert Ripley and his purist to uncover the unbelievable are to thank for the Believe It or Not! brand we know and love today — even a few notable moments in American history!
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February 2, 2026
Pablo Picasso was suspected of stealing the "Mona Lisa" in 1911!
Robert Ripley began the Believe It or Not! cartoon in 1918. Today, it continues uninterrupted as the world’s longest-running syndicated cartoon.