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The adventures of Robert Ripley and his purist to uncover the unbelievable are to thank for the Believe It or Not! brand we know and love today — even a few notable moments in American history!
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March 20, 2026
In 2025, French cyclist Oscar Delaite did a wheelie for over 6 hours and 31 minutes!
Robert Ripley began the Believe It or Not! cartoon in 1918. Today, it continues uninterrupted as the world’s longest-running syndicated cartoon.
