Have you ever stepped into a haunted house and felt your heart start pounding before anything even happens? Or sat down to watch a scary movie and suddenly noticed your palms sweating and muscles tensing?
Believe It or Not!, your brain and body react to fear whether the threat is real or just in your head. And that’s exactly why haunted houses, ghost stories, and horror films give us such unforgettable thrills.
Fear: Your Brain’s Built-In Alarm
Long before Halloween scares existed, fear was a survival tool. Hearing a footstep in the woods could’ve meant danger. That’s where your amygdala, the brain’s fear center, comes in.
When your body senses something spooky, your amygdala sounds the alarm. Your heart races, adrenaline kicks in, and your senses sharpen. Even if you know you’re safe, your body can’t quite tell the difference.
How Horror Tricks the Brain
Haunted attractions and scary stories are masters at hijacking your fear system and playing on it by using:
Jump Scares: Loud noises or sudden movements that jolt you.
Suspense: The unknown keeps your brain on edge.
The Uncanny Valley: Creepy dolls or eerie grins that are almost human, but not quite.
Darkness & Isolation: Our most ancient fears of being alone in the dark.
Why Being Scared Feels Good
Here’s the strange part: fear doesn’t just scare us, it excites us. Once the danger passes, your brain releases dopamine, the “feel-good” chemical. That mix of terror and relief explains why people often describe horror as fun.
It’s like riding a roller coaster for your emotions. You scream, you laugh, and afterward, you can’t stop talking about it.
Get Ready to Face Your Fears
This October, don’t just watch horror, live it at Ripley's Attractions in Grand Prairie ! Starting October 4, 2025, Ripley's Attractions in Grand Prairie will come alive with Nights of Frights.
For $29.99, score the Fright Combo! The Combo includes:
Haunted Mirror Maze (Live Actors)
7D Werewolf Ride
Wax Museum of Fear (Live Actors)
Event Details:
When: October 4, 11, 18, and 25, from 7–11 p.m.
Where: Ripley’s Grand Prairie Attractions
What: All-new scares, eerie effects, and hauntingly hilarious characters
Step inside… if you dare. This Halloween season, the scariest (and most fun) place to be is at Ripley’s.
Nights of Frights will also take San Antonio by storm!
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About The Author
Jordan Neese
Lover of all things weird and odd, Jordan is a Junior Editor for Ripley Publishing. From curating co…
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At Ripley’s, we’re always in search of the unbelievable – maybe it’s you! Show us your talents. Tell us a strange story or a weird fact. Share your unbelievable art with us. Maybe even sell us something that could become a part of Ripley’s collection!
Robert Ripley began the Believe It or Not! cartoon in 1918. Today, Kieran Castaño is the eighth artist to continue the legacy of illustrating the world's longest-running syndicated cartoon!